Considering a Career in Real Estate?
I have been a full time agent since 2006 and here to answer all of your question!
- Real estate agents are tasked with helping people to buy, sell and rent land and properties.
- Each day is spent on both active, income-producing work, and on the administrative paperwork that the job entails.
- Your days are spent at the real estate office (or a home office), meeting with clients, staging or showing homes and traveling.
- Other tasks include generating leads, researching, marketing, and managing property closings.
On any given day, some of an agent’s activities will be income-producing while others will be strictly administrative. Administrative duties include tasks such as:
- Completing, submitting and filing real estate documents, agreements and leases
- Coordinating appointments, showings, open houses and meetings
- Creating and distributing flyers, newsletters, listings, and other promotional materials
- Creating and implementing paper and electronic filing systems for records, correspondence, and other material
- Data entry
- Developing marketing plans for listings
- Maintaining and managing client databases
- Researching active, pending and sold listings to develop comparative market analysis (CMA) reports
- Responding to emails and phone calls
- Updating websites and social media profiles
Finding clients is central to a real estate agent’s success; without buyers and sellers, there would be no transactions and, therefore, no commissions. A popular way to do so is through a real estate sphere of influence (SOI) strategy that focuses on generating leads through the people the agent already knows, such as family, friends, neighbors, classmates, business associates, and social contacts.
Because most people will sell, buy or rent property at some point in their lives, every person that an agent meets is a potential client. That means that a real estate agent’s day often includes meeting and speaking with lots of people, giving out business cards, and keeping track of contact information for a growing network. Meeting people and handing out business cards is only one step in cultivating new leads, however.
After the first contact is made, it is important to follow up with periodic phone calls, emails, snail mail or text messaging to keep the agent’s name fresh in the minds of all potential clients.
Working with Clients
Whether working on behalf of buyers or sellers, real estate agents typically spend time each day working directly with clients. A seller’s agent, for example, may spend time preparing a listing presentation, taking photographs of the property and staging the home so it shows well. A buyer’s agent, on the other hand, may spend time combing through the MLS to find appropriate listings, printing or emailing the listings to the potential buyers and showing the property to interested buyers. Real estate agents also accompany clients to inspections, closings and other activities where their presence is either required or requested.
Meetings and Tours
Real estate agents work for and under the umbrella of designated brokers, and as such, typically operate out of an office with other real estate agents and brokers. Regular office meetings allow agents to share their new listings, update other agents on price reductions and discuss buyers’ needs and can help agents line up buyers and sellers.
Some agents participate in MLS tours to view a number of new listings each week or each month. This can help agents narrow the search for a buyer since they have seen the properties firsthand and can share detailed information with buyers. Likewise, an MLS tour can be beneficial to agents who are working with sellers: after seeing the competition, it may be easier to determine a good listing price for the seller’s property.
Most real estate agents have a varied list of daily duties that can change with little notice—as such, there may be no such thing as a typical day—an aspect of the job many agents find attractive.
Steps to becoming a real estate agent at Keller Williams Realty:
We have offices in Spring Lake, Avon, Shrewsbury, Holmdel, Point Pleasant, Morganville and Jackson.
I can also connect you with another Keller Williams office anywhere throughout the United States.
- Meet at our Keller Williams office. They will give you a sponsorship for a discount on your classes.
- Take the real estate class (2 week day class or 8 week evening class)
- Take the test.
- Get fingerprinted
- Office orientation and training.
Keller Williams Realty is a great company. You would start off with a split of 70%. The technology is cutting edge and there is always training and information sessions going on. Above the 70% split, you also have the opportunity for profit sharing which would be a lifetime pension for you!
Besides earning money from your own real estate transactions you can also earn money from referrals. The referrals can be friends/co-workers/family wanting to buy/sell locally or in another state. You would typically get a 25% referral fee.
Startup costs range between $1,400-$1,900 depending on what month you start. this includes class, registration and all fees.